Community Engagement and Events Associate
Community Engagement and Events Associate Job Description
Role Summary
As the Community Engagement and Events Associate in the Communications team, you will report to the Communications Director. This role combines elements of community management, writing, events management, project management, and strategic thinking contributing to brand awareness, affinity, and connection to our grassroots value. You'll be a thought partner and execution lead for community engagement as it relates to the multiple diverse audiences Shamiri speaks to as well as event management.
You’ll support critical functions ranging from brand awareness and visibility to grassroots-oriented initiatives. Your work will directly contribute to shaping the future of our brand affinity.
Key Result Areas
Community Engagement and Relationship Management
Evaluating the current community offering for Shamiri caregivers outside of their jobs
Develop and implement a comprehensive strategy and events calendar for Shamiri Institute caregivers that includes graduation events at hub level, networking events, career events etc.
Build out and maintain appropriate systems that foster a sense of community. This may include Discord, WhatsApp communities, blogs, newsletters, or other agreed upon platforms.
Develop and implement a comprehensive engagement calendar to foster positive relationships with key stakeholders including but not limited to beneficiaries, educators, government, funders, and other mental health organizations
Develop and implement Shamiri’s wellness calendar spanning in and out-of-office activities in collaboration with the Leadership team
Use results from 360 employee feedback survey to be proactive in informing changes that need to be made to wellness programming for staff members
Continuous monitoring and evaluation of all on-going programming and using data to inform improvements
Event Planning and Execution
Collaborate with internal teams to identify event goals, target audiences, and key messages, ensuring alignment with the organization's mission and objectives
Manage aspects of event planning and logistics, including venue selection, vendor negotiations, marketing and promotional activities, registration, and onsite coordination
Cultivate and steward relationships with event sponsors, donors, and community partners to secure financial support
Work with the communications team to ensure promotion of events through various communication channels, such as social media, email marketing, and traditional media
Monitor and evaluate the success of events through post-event analysis, including attendee feedback, fundraising results, and key performance indicators, and provide recommendations for improvement
Maintain accurate records of event-related data, expenses, revenue, and other relevant metrics, and prepare reports for internal stakeholders and funders as needed
Impact Storytelling and Feedback Loops
Collect and share impactful community insights and stories to strengthen programming and communication
Ensure feedback loops for all communities to share feedback in a timely manner with Shamiri
Innovation & Adaptability
Stay up-to-date on event trends and best practice to keep our community experiences fresh, inclusive, and impactful
Embrace ambiguity and shifting priorities, with the ability to pivot between grassroots engagement, high-level strategy, and on-the-ground logistics
Identify gaps and opportunities for innovation in community engagement, even outside the core job description
Critical Success Factors
Communication: Strong written and verbal communications skills. An ability to communicate with empathy and cultural sensitivity to foster relationship-building
Writing: Ability to write for different audiences and support with writing-related tasks such as press releases, blog posts, newsletters, reports, websites etc.
Analytical skills: Ability to analyze data, identify trends, and draw conclusions
Event Management: ability to manage all aspects of event planning from vison to execution while managing relevant stakeholders
Strong Execution: Skilled at managing multiple projects and driving them to completion
Audience-centered thinking: An ability to communicate clearly to specific audiences and craft content that drives engagement, educates, and inspires action
Organized: strong organizational skills and digital management documentation
Collaborative: Able to work across multiple teams and bridge organizational silos
Mission-Aligned: Passionate about improving mental health and creating scalable solutions across Africa
Resourceful & Entrepreneurial: Comfortable in ambiguity; self-starter mindset